“Today, The Orchard announced that world renowned trumpeter and jazz musician Wynton Marslais has entered into a long-term, multi-faceted partnership with the entertainment services company.
The exclusive recording and services agreement between Marsalis and The Orchard will cover co-production of new studio recordings, marketing of live recordings; design and implementation of social networking and other forms of collaborative audience engagement for Marsalis and for jazz as a lifestyle genre; synchronization; initiatives with consumer brands and non-traditional financial partners; and also, Marsalis and his team are working to bring living legends and new talent of all genres into The Orchard’s unique services platform.
He joins The Orchard after the release of He and She, the final album recorded under his Blue Note Records contract. “
My tuppence – back catalogue-driven record labels are having to adapt to a very different notion of how the artist-as-brand can be monetized.