“I fancy mankind may come, in time, to write all aphoristically,” wrote James Boswell in 1773, predicting with 20/20 foresight the advent of Twitter.
But did he, or indeed the Boswell sisters in 1936, ever imagine that people were “gonna sit right down and write [themselves] a letter” during a live performance.
It happened last week. The San Francisco Repertory Theatre designated a part of the audience as a TWEET SEAT section, the main idea being to plug the show, to pursue that holy grail of audience development by letting people outside know what they’re missing.
What is it with San Francisco audiences??! I’m with Keith Jarrett on this one.