A warm welcome to the left hand column to Nectar, LondonJazz’s first advertiser. Nectar was the brainchild of Sir Keith Mills, one of the most effective marketers Britain has ever produced. He also invented Airmiles, and headed the team which prepared the bid for the 2012 Olympics. He sold Nectar in 2007. To our next advertiser, whoever you are, you are welcome too. Be reassured you will be in extremely talented company.