There is an interesting short feature in the Financial Times about JazzFM. The article states that the focus is on “returning the brand to its more niche audience and finding new ways to increase revenue. That includes hosting concerts, special events and signing deals with record companies to use their jazz catalogues to produce curated albums.”
JazzFM has done better than expected in audience terms – 500,000 UK weekly listeners – and in is targeting breakeven in 2011.
Some City newswires have previously carried stories suggesting JazzFM was being prepared for an imminent stock market flotation. This article is more guarded, and states that this is just one option, and that it could happen “in the longer term.”
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