The 100 Club in Oxford Street has announced its tie-up with its new sponsor on Valentine’s Day. According to the story, given in an interview to XFM by Jeff Horton , the club will remain independent. “The perfect partner. They’re not interested in ownership or a shareholding. They want to stand alongside us. The club still can remain independent. Both Converse and myself are looking at this as a long-term partnership. This is not a cheque-writing exercise, this is a partnership” says Horton, who is sensitive to the scale of the campaign, which brought 18,000 people into the Facebook group, and a wide range of donations, (which are not being cashed.) No details of the length of the deal, or of its value have been released.