NEWS: PRS for Music Foundation report of UK artists’ success at #SXSW in Austin Texas

A press release today from the PRS for Music Foundation highights the success of the UK’s South by Southwest showcase:

Thirty-seven artists, the highest number yet, were supported by the International Showcase Fund to perform at SXSW, thanks to new funding partners and a joint commitment to supporting a particularly diverse line-up of UK artists to perform at this global meeting point for the industry.

British Underground and Jazz re:freshed hosted a stage takeover at SXSW featuring Gogo Penguin and Sarathy Korwar, both supported through the International Showcase Fund. The founding partner of the International Showcase Fund is Arts Council England, and they connected up Jazz Refreshed with ISF partners British Underground who have a longstanding history of showcasing artists outside the mainstream at SXSW. Web and radio platform Jazz Standard came on board as partners, with additional support from the team at SXSW.

The thirty-seven artists were:

Alice Jemima, Anna Meredith, Buggsy, Chain Of Flowers, Charlie Cunningham, Dan Bettridge, Dave, Doe, Dream Wife, Fifi Rong, Fizzy Blood, Flamingods, Frisco (Boy Better Know), GoGo Penguin, Happy Meals, L.A. Salami, Let’s Eat Grandma, Logan Sama, Meilyr Jones, Muncie Girls, PAWS, Pinact, The Pooches, Rude Kid, Safone, Sam Gellaitry, Sarathy Korwar, shame, She Drew The Gun, Spinning Coin, Sundara Karma, SuperGlu, Sweat, The Japanese House, The Sandinistas, The Spook School, WOMPS.

The PRS For Music Foundation press release highlights the following results of the showcase:

– A quarter of the New York Times ‘Notable Artists’ list are UK acts supported by PRS Foundation’s International Showcase Fund amongst other tip lists

– Artists already reporting discussions about new deals which reflect positive in-roads with industry.

– 89% of International Showcase Fund acts between 2011-16 returned from showcasing with tangible business outcomes

New York Times “Notable Acts” at SXSW

– Anna Meredith
– GoGo Penguin
– Let’s Eat Grandma


 NPR (National Public Radio) covered

– GoGo Penguin
– Let’s Eat Grandma
– Anna Meredith
– L.A. Salami
– She Drew the Gun
– Dream Wife

Austin Chronicle’s “Must See International Acts” 

– Buggsy
– Let’s Eat Grandma
– Japanese House



Vanessa Reed CEO of PRS Foundation: 
“It’s fantastic to see our talented British artists making a real splash in the US at SXSW, taking advantage of the opportunity to showcase in this important territory for business development. We’re proud to have been able to support so many artists this year through our International Showcase Fund which is backed by Department of International Trade, Arts Council England, PPL, British Underground, Musicians Union, Creative Scotland, Arts Council of Wales and Pledge Music. This year’s acts have demonstrated that even in the world’s largest and most popular showcase event, distinctive UK music cuts through, confirming the talent and originality of our songwriters and composers. I look forward to following the next chapter of their international development.”

Charlie Cunningham: 
“The International Showcase Fund support meant I was able to play my first US gigs at SXSW, which seemed to go down really well. My managers are already having follow up conversations with people who saw me play in Austin and I’m looking forward to hopefully returning to America later this year.”

Dream Wife:
 “Austin was a dream from the moment we landed til we said our goodbyes at the airport with sea shell necklaces around our necks. We had gotten a few new freckles, played quite a lot of crazy shows, made a lot of new friends, the most amazing memories, and we left with very warm hearts. In total we played 9 shows spanning over 5 days. The venues each had their own character and southern vibe to it. We had some of the most fun and sweaty shows we’ve ever played!! We loved the crowds in Austin and enjoyed the madness of the festival where a show was happening on every corner. This was our first trip to the USA as a band and we are forever thankful to the International Showcase funding for making this wild ride happen. We can’t wait to go back!”

LINK: Impact Report of Showcase funding 2013-2016

Categories: miscellaneous

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